Friday, October 25, 2013

Creativity

"Creativity involves breaking out of established patterns in order to look at things in a different way.” 
-Edward de Bono

Creativity is bringing a new idea or concept to life. It involves building upon an existing idea, and creating new value for it. I once heard an analogy that compared creativity to a drop in the water. Once an idea is formed, it’s a ripple that goes on and on. It continues to grow, expand, and is limitless. The power of creativity is an extremely important and practical aspect in today’s world; personally, it’s something I wish I were better at.

Individual Creativity
Any time an assignment calls for creativity, I hide under a rock. It’s always been hard for me to think of new ideas on the spot and it takes me a while to brainstorm. Although I have difficulties being creative in school work, creativity within dance comes much easier to me. I’ve been dancing for 6 years so far and it’s definitely been a growing process. I fell in love with dance because it’s a creative outlet where I can express myself emotionally, physically, and artistically. The first choreography I did was pretty elementary and probably made no sense. There isn’t a guidebook that tells you how to make a dance - I had no idea where and how to start. I was looking at other videos and dancers for inspiration, but still, nothing came to me. It took a few weeks of connecting to the music and being alone before I began choreographing. Anytime I tried choreographing at the studio, I felt pressured because people were watching me. Being alone with my thoughts is where I find creativity. As embarrassing as this is, here’s a video of one of my first pieces from high school (don’t laugh!).



Throughout my years of dance, I’ve learned that creativity comes from personal experience. You pull ideas from things that you’ve come across and combine them to make a new concept. It’s definitely a form of expression and there is no wrong or right when it comes to creativity. I believe that everyone’s interpretation of creativity is special and you shouldn’t second guess yourself. (I wish I had this advice back in high school.) I’ve learned that having confidence in yourself and your idea is the first step in being creative. When you come up with an idea, go forward with all your passion, and it’s sure to be a success. (Here’s a recent video of me dancing to redeem myself.)




Organizational Creativity
This past summer, I had an internship with a tech startup company here in Austin. There are only 6 employers at the company, and 3 other interns. It was my first time working with a small startup, so I didn’t know what to expect. They asked us for suggestions on their new website and I was shocked when they actually implemented my idea. I really liked how they treated the interns just as equal as the employees. They encouraged us to speak our minds and were supportive of all our ideas. Instead of having traditional chairs in the conference room, everyone sits on bouncy, exercise balls. They painted the walls with dry erase paint and anytime sometime has a suggestion, it gets written on the wall. It was inspiring to see a fun and relaxed environment in the office and I think it drove creativity in the company. We were all comfortable and the stress of work was eliminated with the laxed atmosphere.



I think any group or individual is capable of being creative. When it comes down to it, there are no boundaries in creativity. Like i mentioned earlier, creativity comes with personal experience. The more a person goes through, the more ideas they have. Within a group, the diversity of the members’ backgrounds and personalities creates an advantage with innovation. They are able to build upon each other’s experiences to create a fresh, new way of looking at things.

Wednesday, October 9, 2013

Business Model Analysis Report

Threadless is a t-shirt company whose business model has caught my attention recently. I first heard of them from my high school friend that’s a frequent customer. He always sports funny or clever t-shirts that I hadn’t really seen anyone else wear. Me being a crazy cat lady, I was impressed by the amount of kitty shirts I saw on Threadless’ website. Keep in mind that being a cat lady isn’t easy because not all retail stores share the same love of cats as you do! I was interested in picking this company for my report because I really admire their business model (which I will describe later in this blog). Threadless has a fresh and innovate way of doing business and I haven’t heard of any other clothing companies that could compare to them. They are a one of a kind company and I’m (actually) excited to learn and analyze their business model.



Threadless is an online-based retail store that concentrates on putting the community first. You can find men and women t-shirts and various accessories (phone cases, backpacks, wall art, and home items) on their website.

How It Works: Graphic designers submit their artwork to Threadless under certain guidelines. After the community votes on their favorite designs, the winning artwork gets printed and sold exclusively on the website. The creator also receives $2,000, a $200 gift card to the website, and an invitation to a forum where they can receive critiques and suggestions on future designs. There are about six to ten winning designs that get printed and sold every week. Threadless only produces a certain amount of shirts and once it’s gone, it’s gone for good. In 2011, the company’s annual revenue reached above $30 million and continues to grow every year.



Because Threadless uses a crowd sourcing method of operation, they attract many different kinds of customers; one of which being graphic designers. Threadless receives anywhere from 100-200 different t-shirt designs every day. This means that there are thousands of designers and artists visiting the retail store’s website per week. The designers are a vital part to their business model because without them, the t-shirts would have no artwork. Threadless gives artists the amazing opportunity to gain publicity and earn money while they’re at it. It’s also pretty neat to know that thousands of people voted on your design and are wearing it on their shirt.

A big portion of Threadless’ consumers consists of those that are actively involved in the community (AKA die-hard Threadless geeks). These are the people that are constantly commenting on the website’s blog and always voting on designs. They shop on Threadless because they know no one else will be wearing what they have. This customer segment relishes on the fact that Threadless is exclusively online and not available in stores. Because the community votes on the designs being printed, they gain a sense of ownership in the company. Threadless always asks the community via blog before they take action on anything. For instance, a big corporation approached Threadless and asked to have some of their shirts sold in stores. Before making a decision, the company went straight to the community and asked for their thoughts.



The last customer segment of Threadless includes the young, urban individual that simply enjoys the t-shirts. These customers don’t particularly spend much time commenting and voting on the website, they just visit Threadless to make their purchase. The styles of the shirts include witty, weird, and sometimes cute designs that the urban consumer likes wearing. These are basic shoppers that don’t find a great amount of value in Threadless, compared to the other segments.






I really respect Threadless’ ability to involve the community and make it an essential part of their business model. Instead of paying attention to what other retail stores are selling and doing, they focus on giving the people exactly what they want. What better way to ensure customer satisfaction? The word-of-mouth throughout their community is so strong that Threadless never has to spend money on advertising.


Sources:
http://www.threadless.com/
http://www.ducttapemarketing.com/blog/2011/04/07/how-threadless-nailed-the-crowdsource-model/
http://www.huffingtonpost.com/ernan-roman/relationship-marketing-in_b_829370.html
http://www.marketingpower.com/ResourceLibrary/Publications/MarketingNews/2011/4_30_11/Inspiration.pdf